{"id":2133,"date":"2025-09-01T00:00:00","date_gmt":"2025-08-31T22:00:00","guid":{"rendered":"https:\/\/www.taffe-elec.com\/blog\/?p=2133"},"modified":"2026-02-02T15:14:09","modified_gmt":"2026-02-02T14:14:09","slug":"interview-felix-nicolon","status":"publish","type":"post","link":"https:\/\/www.taffe-elec.com\/blog\/article\/interview-felix-nicolon.html","title":{"rendered":"Interview de F\u00e9lix NICOLON, fondateur de Cloud Vapor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depuis plus de 10 ans, <a href=\"https:\/\/www.taffe-elec.com\/200-cloud-vapor\"><strong>Cloud Vapor<\/strong><\/a> cr\u00e9e des produits aux univers vari\u00e9s et des recettes hautes en couleurs, pour r\u00e9pondre aux go\u00fbts de chaque vapoteur. Marque Nantaise audacieuse et cr\u00e9ative, elle se distingue par ses <a href=\"https:\/\/www.taffe-elec.com\/9-e-liquides\">e-liquides<\/a> et concentr\u00e9s aux formules cleans, ses univers visuels marquants et son approche centr\u00e9e sur l\u2019utilisateur. Derri\u00e8re cette success story, on retrouve F\u00e9lix Nicolon, entrepreneur passionn\u00e9 et engag\u00e9, qui a fait de Cloud Vapor un v\u00e9ritable acteur de transformation pour les fumeurs en qu\u00eate d\u2019alternatives efficaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette interview exclusive, F\u00e9lix revient sur le pass\u00e9, le pr\u00e9sent et le futur de la marque\u2026 en France et \u00e0 l\u2019international !<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire de l&#039;article<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-felix-nicolon.html\/#a-propos-de-felix\" >A propos de F\u00e9lix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-felix-nicolon.html\/#lentreprise-cloud-vapor\" >L&rsquo;entreprise Cloud Vapor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-felix-nicolon.html\/#le-futur-de-la-vape\" >Le futur de la vape<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-propos-de-felix\"><\/span>A propos de F\u00e9lix <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Comment te pr\u00e9senterais-tu \u00e0 quelqu\u2019un qui d\u00e9couvre Cloud Vapor ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis F\u00e9lix Nicolon, entrepreneur depuis l\u2019\u00e2ge de 18 ans, passionn\u00e9 de cr\u00e9ation produit, de branding et de croissance organique. J\u2019ai fond\u00e9 Cloud Vapor pour proposer des e-liquides \u00e0 la fois uniques, efficaces pour arr\u00eater de fumer et porteurs de sens. Je crois profond\u00e9ment \u00e0 l\u2019innovation utile et au fait de rendre la vie des gens meilleure, une bouff\u00e9e apr\u00e8s l\u2019autre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quel a \u00e9t\u00e9 ton parcours avant Cloud Vapor ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019ai eu plusieurs vies d\u2019entrepreneur, toujours guid\u00e9 par l\u2019envie de cr\u00e9er des univers singuliers. En 2013, j\u2019ai lanc\u00e9 Cloud Vapor avec deux liquides inspir\u00e9s de la West Coast, on utilisait des ar\u00f4mes de Californie, avec une vraie touche fran\u00e7aise. Du made in France, mais avec une patte californienne !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est-ce qui te motive encore aujourd\u2019hui ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aider les fumeurs \u00e0 sortir du tabac. Co-construire avec nos clients des produits qui font la diff\u00e9rence. Et b\u00e2tir une entreprise agile, r\u00e9siliente, avec une \u00e9quipe soud\u00e9e autour d\u2019une mission claire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lentreprise-cloud-vapor\"><\/span>L&rsquo;entreprise Cloud Vapor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Comment est n\u00e9e Cloud Vapor ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis convaincu que toute cr\u00e9ation produit doit \u00eatre centr\u00e9e sur le client. On a donc lanc\u00e9 nos premi\u00e8res gammes avec quelques boutiques pilotes, pour it\u00e9rer rapidement, affiner les recettes, les packagings, les univers\u2026 et seulement ensuite, se d\u00e9velopper plus largement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a36754f854d6&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36754f85b37&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36754f85b37\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2180\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/5-1.png\" alt=\"Interview de F\u00e9lix NICOLON, fondateur de Cloud Vapor\" class=\"wp-image-2180\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/5-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/5-1-300x300.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/5-1-150x150.png 150w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/5-1-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36754f85cb3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36754f85cb3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2179\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/3-1.png\" alt=\"Interview de F\u00e9lix NICOLON, fondateur de Cloud Vapor\" class=\"wp-image-2179\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/3-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/3-1-300x300.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/3-1-150x150.png 150w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/3-1-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36754f85dd3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36754f85dd3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2181\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/6-1.png\" alt=\"Interview de F\u00e9lix NICOLON, fondateur de Cloud Vapor\" class=\"wp-image-2181\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/6-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/6-1-300x300.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/6-1-150x150.png 150w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/6-1-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Quels ont \u00e9t\u00e9 les tournants de l\u2019histoire ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le lancement de Kung Fruits a \u00e9t\u00e9 un tournant majeur. Cette gamme nous a propuls\u00e9s dans plus de 1000 boutiques. Et \u00e9videmment, notre partenariat avec le Hellfest : il nous a permis de faire rayonner la <a href=\"https:\/\/www.taffe-elec.com\/179-kits\">cigarette \u00e9lectronique<\/a> aupr\u00e8s d\u2019un public nouveau. Chaque ann\u00e9e, on croise des festivaliers qui nous disent : \u00ab C\u2019est gr\u00e2ce \u00e0 vous que j\u2019ai arr\u00eat\u00e9 de fumer. \u00bb On en a aid\u00e9 des dizaines, c\u2019est une vraie fiert\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Combien \u00eates-vous aujourd\u2019hui ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une dizaine de personnes, dans une structure volontairement l\u00e9g\u00e8re mais tr\u00e8s efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment d\u00e9crirais-tu votre catalogue ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diversifi\u00e9 mais coh\u00e9rent. On propose des classiques, des fruit\u00e9s-fra\u00eecheurs, des gammes visuelles fortes comme Power Punch, ou Call of Vape en co-branding avec nos distributeurs. Chaque gamme a un univers, une intention. On ne fait pas des liquides, on raconte des histoires.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"c-pdt__list\">\n\n    \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/e-liquides-hvg-signatures-cloud-vapor\/6073-ozigo-hvg-signature-50-ml-cloud-vapor.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide OZIGO 50ml - HVG Signature - Cloud Vapor<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">16,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/42349-medium_default\/ozigo-hvg-signature-50-ml-cloud-vapor.jpg\" alt=\"E-liquide OZIGO 50ml - HVG Signature - Cloud Vapor\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/cloud-vapor\/4198-punch-berries-50-ml-cloud-vapor.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Punch Berries 50ml - Cloud Vapor<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">16,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/16756-medium_default\/punch-berries-50-ml-cloud-vapor.jpg\" alt=\"E-liquide Punch Berries 50 ml - Cloud Vapor\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/cloud-vapor\/5193-mad-rock-50-ml-cloud-vapor.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Mad Rock 50ml - Cloud Vapor<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">16,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/20686-medium_default\/mad-rock-50-ml-cloud-vapor.jpg\" alt=\"E-liquide Mad Rock 50 ml - Cloud Vapor\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/e-liquides-call-of-vape-cloud-vapor\/10554-e-liquide-zombie-100ml-call-of-vape-cloud-vapor.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Zombie 100ml - Call of Vape - Cloud Vapor<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">16,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/42495-medium_default\/e-liquide-zombie-100ml-call-of-vape-cloud-vapor.jpg\" alt=\"E-liquide Zombie 100ml - Call of Vape - Cloud Vapor\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n<\/section>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quelle est votre valeur phare aujourd\u2019hui ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous sommes aujourd\u2019hui leaders sur le distributeur de <a href=\"https:\/\/www.taffe-elec.com\/blog\/article\/la-nicotine-est-elle-dangereuse-pour-la-sante.html\">nicotine<\/a> EasyDrop, et nous avons r\u00e9volutionn\u00e9 le design du vrac avec notre produit KF BAR. L\u2019innovation, ce n\u2019est pas juste une id\u00e9e : c\u2019est une ex\u00e9cution concr\u00e8te, qui transforme un march\u00e9. Et c\u2019est exactement ce qu\u2019on fait.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est-ce qui vous distingue des autres ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On construit des marques fortes, dans un secteur o\u00f9 beaucoup se contentent d\u2019assembler. Et surtout, on accompagne nos partenaires B2B : supports de vente, animations en boutique, univers de marque. On est un vrai bras droit, pas juste un fournisseur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une anecdote marquante ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le Hellfest. C\u2019est une exp\u00e9rience incroyable : du m\u00e9tal, 400 000 personnes, et nous, avec notre stand. \u00c7a ne devrait pas marcher, et pourtant \u00e7a marche. Parce qu\u2019on casse les codes. Et parce qu\u2019on donne envie. Chaque personne qu\u2019on a aid\u00e9e \u00e0 arr\u00eater de fumer l\u00e0-bas, c\u2019est une victoire.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a36754f862f7&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36754f863a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36754f863a8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2175\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/2-1.png\" alt=\"Interview de F\u00e9lix NICOLON, fondateur de Cloud Vapor\" class=\"wp-image-2175\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/2-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/2-1-300x300.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/2-1-150x150.png 150w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/2-1-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36754f864d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36754f864d0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2177\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/4-1.png\" alt=\"Interview de F\u00e9lix NICOLON, fondateur de Cloud Vapor\" class=\"wp-image-2177\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/4-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/4-1-300x300.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/4-1-150x150.png 150w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/4-1-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36754f865d6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36754f865d6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2176\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/1-1.png\" alt=\"Interview de F\u00e9lix NICOLON, fondateur de Cloud Vapor\" class=\"wp-image-2176\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/1-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/1-1-300x300.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/1-1-150x150.png 150w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/09\/1-1-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"le-futur-de-la-vape\"><\/span>Le futur de la vape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Des projets \u00e0 venir ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On continue d\u2019innover sur les gammes, de d\u00e9velopper Power Punch, de pousser <a href=\"https:\/\/www.taffe-elec.com\/1165-e-liquides-call-of-vape-cloud-vapor\">Call of Vape<\/a>. Et surtout, on ouvre l\u2019international. Malgr\u00e9 les barri\u00e8res r\u00e9glementaires, il y a une vraie envie de produits fran\u00e7ais bien faits. Et on va y r\u00e9pondre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quel regard portes-tu sur l\u2019\u00e9volution du march\u00e9 ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est un march\u00e9 passionnant, en pleine mutation. Mais aussi extr\u00eamement contraint, instable, parfois incoh\u00e9rent dans ses d\u00e9cisions r\u00e9glementaires. On se bat pour faire reconna\u00eetre la vape comme un vrai outil de <a href=\"https:\/\/www.taffe-elec.com\/blog\/article\/pneumopathie-du-vapoteur.html\">sant\u00e9<\/a> publique. Et on continuera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les contraintes r\u00e9glementaires influencent-elles ta strat\u00e9gie ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Compl\u00e8tement. L\u2019instabilit\u00e9 fiscale, l\u2019interdiction de communiquer, la pression sur les formats\u2026 \u00e7a force \u00e0 \u00eatre malin, rapide, et \u00e0 prendre de l\u2019avance. On ne subit pas, on s\u2019adapte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment vois-tu l\u2019avenir de la vape ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 court terme, \u00e7a va se durcir. Fiscalit\u00e9, formats, lobbying anti-vape\u2026 Mais \u00e0 moyen terme, les chiffres parleront. Les pays qui reconnaissent la vape comme outil de sevrage ont de meilleurs r\u00e9sultats. La France finira par s\u2019aligner. En attendant, on construit, on se d\u00e9veloppe, et on se tient pr\u00eats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Et Cloud Vapor dans tout \u00e7a ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On va continuer \u00e0 innover, \u00e0 d\u00e9fendre nos valeurs, \u00e0 construire avec nos clients. On veut devenir un acteur de r\u00e9f\u00e9rence \u00e0 l\u2019international : sans jamais perdre notre \u00e2me.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HELLFEST 2025 (Official Aftermovie) | CLOUD VAPOR x @VOOPOO\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fK7nGGDbGAo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Depuis plus de 10 ans, Cloud Vapor cr\u00e9e des produits aux univers vari\u00e9s et des recettes hautes en couleurs, pour [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[105,42],"class_list":["post-2133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-cloud-vapor","tag-interview"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/comments?post=2133"}],"version-history":[{"count":23,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2133\/revisions"}],"predecessor-version":[{"id":2345,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2133\/revisions\/2345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/media\/2191"}],"wp:attachment":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/media?parent=2133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/categories?post=2133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/tags?post=2133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}