{"id":2233,"date":"2025-08-22T00:00:00","date_gmt":"2025-08-21T22:00:00","guid":{"rendered":"https:\/\/www.taffe-elec.com\/blog\/?p=2233"},"modified":"2026-04-23T12:11:14","modified_gmt":"2026-04-23T10:11:14","slug":"interview-de-david-responsable-chez-airmust","status":"publish","type":"post","link":"https:\/\/www.taffe-elec.com\/blog\/article\/interview-de-david-responsable-chez-airmust.html","title":{"rendered":"Interview de David Lambert, responsable chez Airmust"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cr\u00e9\u00e9e en 2013, <a href=\"https:\/\/www.taffe-elec.com\/231-airmust\">Airmust<\/a> est une entreprise fran\u00e7aise sp\u00e9cialis\u00e9e dans la conception et la fabrication d\u2019e-liquides. Depuis 2022, elle a pris un nouveau virage avec une identit\u00e9 repens\u00e9e et une ambition renforc\u00e9e : proposer des e-liquides \u00ab direct-producteur \u00bb sous la banni\u00e8re \u00ab Les Halles de la Vape \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour mieux comprendre la dynamique de l\u2019entreprise et son \u00e9volution, nous avons rencontr\u00e9 David Lambert, Commercial et Responsable secteur Nord &amp; Normandie. Il revient sur son parcours, son r\u00f4le et sa vision du march\u00e9. En parall\u00e8le, Alicia, Responsable communication &amp; marketing, nous apporte un \u00e9clairage pr\u00e9cieux sur l\u2019histoire de la marque, son organisation et ses ambitions.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire de l&#039;article<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-de-david-responsable-chez-airmust.html\/#a-propos-de-david\" >\u00c0 propos de David<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-de-david-responsable-chez-airmust.html\/#lentreprise-airmust\" >L&rsquo;entreprise Airmust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-de-david-responsable-chez-airmust.html\/#la-vape-aujourdhui-et-demain\" >La vape, aujourd\u2019hui et demain<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-propos-de-david\"><\/span>\u00c0 propos de David<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Pour commencer, peux-tu te pr\u00e9senter et retracer ton parcours avant Airmust ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je m&rsquo;appelle David Lambert, je suis commercial chez Airmust depuis 3 ans et responsable secteur, nord et Normandie. Et avant Airmust j&rsquo;\u00e9tais responsable commercial et marketing d&rsquo;une entreprise de commerce international, sp\u00e9cialis\u00e9e dans la fourniture de cadeaux promotionnels \u00e0 destination des acteurs de la vente par correspondance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est ce qui te motive le plus dans ton travail ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le contact client, \u00e9couter leurs enjeux et leur proposer des solutions efficientes pour les aider \u00e0 p\u00e9renniser leur entreprise. J&rsquo;ai le go\u00fbt du challenge et je suis heureux de voir nos liquides prendre une place plus importante dans les shops, c&rsquo;est un bon indicateur de notori\u00e9t\u00e9 et de qualit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quels sont les + de l\u2019entreprise ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Airmust dispose de son propre labo, ce qui nous permet de proposer des tarifs attractifs, de livrer rapidement mais aussi d&rsquo;\u00eatre r\u00e9actifs pour r\u00e9pondre au plus vite \u00e0 la tendance du march\u00e9. Nos aromaticiens sont toujours en qu\u00eate de nouvelles saveurs, \u00e9paul\u00e9 par un service marketing, constamment en veille. De son c\u00f4t\u00e9, l&rsquo;\u00e9quipe commerciale occupe le terrain tous les jours pour accompagner les clients au plus pr\u00e8s et r\u00e9colter des donn\u00e9es de performances produit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lentreprise-airmust\"><\/span>L&rsquo;entreprise Airmust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Questions pos\u00e9es \u00e0 Alicia \u2013 \u00c9quipe Communication &amp; Marketing d\u2019Airmust<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 quoi ressemblaient les d\u00e9buts d\u2019Airmust ? Y a-t-il une histoire particuli\u00e8re derri\u00e8re sa cr\u00e9ation ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9\u00e9e en 2013 en r\u00e9gion parisienne, Airmust s\u2019est rapidement impos\u00e9e dans l\u2019univers de la vape avec des gammes embl\u00e9matiques telles que The Fabulous, Voodoo ou encore Cheyenne. Apr\u00e8s plusieurs ann\u00e9es, la marque a connu un v\u00e9ritable tournant en 2022 avec l\u2019arriv\u00e9e d\u2019une nouvelle direction et d\u2019une nouvelle \u00e9quipe. L\u2019objectif \u00e9tait clair : faire rena\u00eetre Airmust sous un jour nouveau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette refonte a d\u2019abord consist\u00e9 \u00e0 rationaliser et remettre aux normes les gammes existantes, avant d\u2019engager un profond travail d\u2019identit\u00e9 visuelle. Une nouvelle charte graphique et une baseline \u00e9vocatrice, \u00ab Les Halles de la Vape \u00bb, sont venues symboliser ce renouveau. L\u2019id\u00e9e : proposer des <a href=\"https:\/\/www.taffe-elec.com\/9-e-liquides\">e-liquides de qualit\u00e9<\/a> \u00ab direct-producteur \u00bb, en provenance des Halles de la Vape, et affirmer la rupture entre l\u2019ancien et le nouvel Airmust.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a36a178ac6ed&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36a178ace02&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36a178ace02\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2243\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/equipe-1.png\" alt=\"-\" class=\"wp-image-2243\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/equipe-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/equipe-1-300x225.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/equipe-1-768x576.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36a178acf64&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36a178acf64\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2246\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/produits-1.png\" alt=\"-\" class=\"wp-image-2246\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/produits-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/produits-1-300x225.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/produits-1-768x576.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Combien de collaborateurs composent aujourd\u2019hui l\u2019\u00e9quipe ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, Airmust r\u00e9unit 70 collaborateurs r\u00e9partis sur l\u2019ensemble de la cha\u00eene de production d\u2019un e-liquide. Chacun a son r\u00f4le, de la cr\u00e9ation des recettes au service mixologie, en passant par le contr\u00f4le qualit\u00e9, le marketing, le commerce, le conditionnement et la logistique. Cette compl\u00e9mentarit\u00e9 fait notre force : nous ne sommes pas seulement un fabricant, mais une \u00e9quipe soud\u00e9e qui partage la m\u00eame exigence et le m\u00eame enthousiasme pour la vape. Cette ma\u00eetrise compl\u00e8te garantit transparence et qualit\u00e9 sur chacun de nos produits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Peux-tu nous pr\u00e9senter bri\u00e8vement votre catalogue ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Notre catalogue se compose de 13 gammes qui couvrent toutes les familles de saveurs : fruit\u00e9es, fruit\u00e9es fra\u00eeches, blends, menthol\u00e9es, gourmandes, florales\u2026 Nous proposons \u00e9galement tous les formats attendus par les vapoteurs : 100 ml, 60 ml, 10 ml nicotin\u00e9s et <a href=\"https:\/\/www.taffe-elec.com\/301-e-liquides-sel-de-nicotine\">sels de nicotine<\/a>. Chaque gamme poss\u00e8de son univers propre afin d\u2019offrir une exp\u00e9rience vari\u00e9e. Fid\u00e8les \u00e0 notre identit\u00e9 de \u00ab Halles de la Vape \u00bb, nous souhaitons que chaque consommateur puisse avoir le choix de composer librement son panier en fonction de ses go\u00fbts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Y a-t-il une gamme ou un produit en particulier qui rencontre un grand succ\u00e8s ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Notre gamme embl\u00e9matique est <a href=\"https:\/\/www.taffe-elec.com\/890-e-liquides-paperland-airmust\">Paperland<\/a>, premi\u00e8re cr\u00e9ation issue de ce renouveau. Inspir\u00e9e visuellement par la technique du paper-cut, elle d\u00e9cline aujourd\u2019hui 13 recettes fruit\u00e9es et fruit\u00e9es fra\u00eeches en 100 ml, 60 ml, 10 ml (0, 3, 6, 12 mg) et sels de nicotine (10, 20mg). Le best-seller de cette gamme est le Burning Blue, un jus idyllique de framboise bleue, fruit du dragon et m\u00fbre.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"c-pdt__list\">\n\n    \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/e-liquides-paperland-airmust\/7682-burning-blue-100ml-parperland.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Burning Blue 100ml - Paperland - Airmust<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">24,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/51131-medium_default\/burning-blue-100ml-parperland.jpg\" alt=\"E-liquide Burning Blue 100ml - Paperland - Airmust\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/airmust\/10847-e-liquide-blue-hopper-200ml-airmust.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Blue Hopper 200ml - Airmust<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">19,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/43851-medium_default\/e-liquide-blue-hopper-200ml-airmust.jpg\" alt=\"E-liquide Blue Hopper 200ml - Airmust\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/e-liquides-juicy-fresh\/4653-pitaya-framboise-50ml-juicy-fresh.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Pitaya Framboise 50ml - Juicy &amp; Fresh - Airmust<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--discount\">9,45\u00a0\u20ac<\/span>\n                            <span class=\"c-price c-price--old\">18,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/52991-medium_default\/pitaya-framboise-50ml-juicy-fresh.jpg\" alt=\"E-liquide Pitaya Framboise 50 ml - Juicy &amp; Fresh\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/airmust\/9314-e-liquide-pomme-poire-60ml-le-primeur-airmust.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Pomme Poire 60ml - Le Primeur - Airmust<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">19,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/51591-medium_default\/e-liquide-pomme-poire-60ml-le-primeur-airmust.jpg\" alt=\"E-liquide Pomme Poire 60ml - Le Primeur - Airmust\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n<\/section>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quelles sont les valeurs qui d\u00e9finissent Airmust ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis sa cr\u00e9ation, Airmust revendique un engagement fort : fabriquer en France des e-liquides de haute qualit\u00e9, accessibles, savoureux et qui respectent scrupuleusement les normes TPD. Notre force r\u00e9side dans la ma\u00eetrise int\u00e9grale de la cha\u00eene de production, qui nous permet d\u2019assurer une transparence totale et de r\u00e9pondre aux attentes du march\u00e9 avec r\u00e9activit\u00e9. Plus qu\u2019un fabricant, nous nous d\u00e9finissons comme cr\u00e9ateurs et distributeurs, garants d\u2019un savoir-faire complet au service de la vape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une particularit\u00e9 qui distingue Airmust ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui : \u00ab 60 ml in the new 50 ml \u00bb. Chez Airmust, nos flacons dits \u00ab 50 ml \u00bb contiennent en r\u00e9alit\u00e9 60 ml. Le consommateur b\u00e9n\u00e9ficie ainsi de 10ml suppl\u00e9mentaires, sans surco\u00fbt. Un d\u00e9tail important puisque nous sommes les seuls \u00e0 proposer cela dans le monde de la vape. C\u2019est aussi une fa\u00e7on pour nous de recr\u00e9er l\u2019esprit des halles, o\u00f9 l\u2019on repart souvent avec une petite d\u00e9gustation ou un produit offert par le marchand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a36a178ad436&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36a178ad4e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36a178ad4e1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2244\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/lab-1-1.png\" alt=\"-\" class=\"wp-image-2244\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/lab-1-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/lab-1-1-300x225.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/lab-1-1-768x576.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36a178ad5f4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36a178ad5f4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2245\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/lab-2-1.png\" alt=\"-\" class=\"wp-image-2245\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/lab-2-1.png 800w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/lab-2-1-300x225.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/08\/lab-2-1-768x576.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"la-vape-aujourdhui-et-demain\"><\/span>La vape, aujourd\u2019hui et demain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Questions pos\u00e9es \u00e0 David Lambert<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quel regard portes-tu sur l\u2019\u00e9volution du march\u00e9 de la vape, en France comme \u00e0 l\u2019international ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le march\u00e9 de la vape est en constante \u00e9volution. C&rsquo;est non seulement le meilleur outil pour le sevrage tabagique, mais c&rsquo;est aussi plus \u00e9conomique, ce qui est un atout non n\u00e9gligeable, surtout en temps de crise. En France le march\u00e9 est prot\u00e9g\u00e9 par des associations et reconnu, comme efficace et moins nocive par des m\u00e9decins, mais dans certains pays, des r\u00e9glementations visent \u00e0 freiner son \u00e9volution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Est-ce que les risques de limitations dans le domaine (taxes, communication limit\u00e9e, etc.) influencent votre mani\u00e8re de travailler ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le moment, m\u00eame si nous nous posons des questions, cela n&rsquo;influence pas notre fa\u00e7on de travailler. Nous restons \u00e0 l&rsquo;\u00e9coute des pr\u00e9occupations de nos clients et essayons d&rsquo;anticiper les probl\u00e9matiques de la meilleure fa\u00e7on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment imagines-tu la vape d\u2019ici quelques ann\u00e9es ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cela d\u00e9pendra des nouvelles r\u00e9glementations et \u00e9ventuelles taxes qui seront appliqu\u00e9es dans les diff\u00e9rents pays. Sans taxe, qui rendent les produits prohibitifs comme dans certains pays, la vape ne peut que continuer d&rsquo;\u00e9voluer et prendre des parts de march\u00e9. Tout d\u00e9pendra du syst\u00e8me de sant\u00e9 que chaque pays aura d\u00e9cid\u00e9 d&rsquo;appliquer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9\u00e9e en 2013, Airmust est une entreprise fran\u00e7aise sp\u00e9cialis\u00e9e dans la conception et la fabrication d\u2019e-liquides. Depuis 2022, elle a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[44,42],"class_list":["post-2233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-airmust","tag-interview"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/comments?post=2233"}],"version-history":[{"count":16,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2233\/revisions"}],"predecessor-version":[{"id":3484,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2233\/revisions\/3484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/media\/2240"}],"wp:attachment":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/media?parent=2233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/categories?post=2233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/tags?post=2233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}