{"id":2780,"date":"2025-12-01T00:00:00","date_gmt":"2025-11-30T23:00:00","guid":{"rendered":"https:\/\/www.taffe-elec.com\/blog\/?p=2780"},"modified":"2026-04-23T11:50:52","modified_gmt":"2026-04-23T09:50:52","slug":"interview-jean-moiroud","status":"publish","type":"post","link":"https:\/\/www.taffe-elec.com\/blog\/article\/interview-jean-moiroud.html","title":{"rendered":"Interview de Jean MOIROUD, co-fondateur de FUU"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Entre passion, innovation et convictions, Jean, co-fondateur de <a href=\"https:\/\/www.taffe-elec.com\/443-e-liquides-the-fuu\">FUU<\/a>,&nbsp;revient sur son parcours d\u2019entrepreneur et l\u2019histoire d\u2019une marque qui a profond\u00e9ment marqu\u00e9 l\u2019univers de la vape fran\u00e7aise. De ses d\u00e9buts autodidactes \u00e0 la cr\u00e9ation de recettes devenues embl\u00e9matiques, il partage sa vision du march\u00e9, l\u2019importance de la qualit\u00e9 et le r\u00f4le essentiel d\u2019une fili\u00e8re responsable. Une interview o\u00f9 l\u2019on d\u00e9couvre un dirigeant engag\u00e9, port\u00e9 par la science, la cr\u00e9ativit\u00e9 et l\u2019envie de faire avancer la vape.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire de l&#039;article<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-jean-moiroud.html\/#a-propos-de-jean-moiroud\" >\u00c0 propos de Jean MOIROUD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-jean-moiroud.html\/#lentreprise-fuu\" >L\u2019entreprise FUU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.taffe-elec.com\/blog\/article\/interview-jean-moiroud.html\/#la-vape-aujourdhui-et-demain\" >La vape : aujourd\u2019hui et demain<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-propos-de-jean-moiroud\"><\/span>\u00c0 propos de Jean MOIROUD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Peux-tu te pr\u00e9senter et nous raconter un peu ton parcours avant de rejoindre l\u2019entreprise ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Salut ! Je m\u2019appelle Jean et j\u2019ai 41 ans. J\u2019ai \u00e9t\u00e9 salari\u00e9 6 mois dans ma vie et sinon j\u2019ai toujours \u00e9t\u00e9 entrepreneur. Avant la <a href=\"https:\/\/www.taffe-elec.com\/179-kits\">cigarette \u00e9lectronique<\/a> j\u2019\u00e9tais sp\u00e9cialiste en communication institutionnelle. A part \u00e7a, je suis surtout quelqu\u2019un de passionn\u00e9 par les sciences, la lecture et particuli\u00e8rement la science fiction. J&rsquo;avoue que j&rsquo;adore conduire tout ce qui roule, moto, v\u00e9lo, voiture, trottinette <em>(rires)<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est-ce qui te pla\u00eet le plus dans ton m\u00e9tier au quotidien ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00catre \u00e0 fond dans ce que je fais. C\u2019est \u00e7a qui me motive, je choisis un projet quel qu\u2019il soit et je m\u2019y attaque \u00e0 100% que \u00e7a soit de l\u2019administratif comme la cr\u00e9ation d\u2019une recette d\u2019eliquide. Apr\u00e8s la vape a \u00e7a de formidable qu\u2019elle permet de se passionner pour les produits. Mon plus grand d\u00e9fi : faire le <a href=\"https:\/\/www.taffe-elec.com\/9-e-liquides\">meilleur e-liquide<\/a> du march\u00e9 : le plus efficace de tous pour arr\u00eater de fumer, mais bon, je le cherche encore.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a34c21725710&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a34c21725cb8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a34c21725cb8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"763\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2796\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/fuu-liquide-1024x763.png\" alt=\"-\" class=\"wp-image-2796\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/fuu-liquide-1024x763.png 1024w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/fuu-liquide-300x224.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/fuu-liquide-768x572.png 768w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/fuu-liquide.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a34c21725e51&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a34c21725e51\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"763\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2798\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/monsieur-fuu-1024x763.png\" alt=\"-\" class=\"wp-image-2798\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/monsieur-fuu-1024x763.png 1024w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/monsieur-fuu-300x224.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/monsieur-fuu-768x572.png 768w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/monsieur-fuu.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Selon toi, quels sont les atouts principaux de l\u2019entreprise ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce sont les gens qui y travaillent ! On a une \u00e9quipe incroyable, motiv\u00e9e, soud\u00e9e, qui prend des initiatives et qui fait son travail avec soin. Chez FUU on est un peu des allemands : la qualit\u00e9 du travail, c\u2019est notre premi\u00e8re valeur. Tout le monde se sent concern\u00e9 et sait qu\u2019on ne fabrique pas des produits comme les autres.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lentreprise-fuu\"><\/span>L\u2019entreprise FUU<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Comment tout a commenc\u00e9 pour l\u2019entreprise ? Y a-t-il une histoire derri\u00e8re sa cr\u00e9ation ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On a arr\u00eat\u00e9 de fumer gr\u00e2ce \u00e0 la vape en 2011 avec mon associ\u00e9, on a trouv\u00e9 \u00e7a g\u00e9nial et on a eu envie de s\u2019occuper des eliquides car il y avait un besoin fort sur le march\u00e9 et qu\u2019on aime les d\u00e9fis techniques et scientifiques. On a cr\u00e9\u00e9 FUU en 2012.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Combien de personnes travaillent aujourd\u2019hui avec vous ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons 40 salari\u00e9s !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourrais-tu nous donner un aper\u00e7u de votre catalogue : combien de gammes ou de r\u00e9f\u00e9rences proposez-vous ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deux gammes par an en moyenne depuis 12 ans, \u00e7a fait \u00e9norm\u00e9ment de produits cr\u00e9\u00e9s. Une des sp\u00e9cificit\u00e9s de FUU c\u2019est d\u2019innover et d\u2019\u00eatre cr\u00e9atif. On cherche toujours \u00e0 am\u00e9liorer la vape. Dans notre histoire, on a souvent \u00e9t\u00e9 les premiers \u00e0 lancer un segment 50ml <em>(avec <a href=\"https:\/\/www.taffe-elec.com\/blog\/article\/combien-y-a-t-il-de-nicotine-dans-une-cigarette-classique.html\">nicotine<\/a>)<\/em> inspir\u00e9 US, on a pos\u00e9 la premi\u00e8re gamme bouteille aux <a href=\"https:\/\/www.taffe-elec.com\/301-e-liquides-sel-de-nicotine\">sels de nicotine<\/a> avec MiNiMAL. On a innov\u00e9 avec CBD+Nicotine et la marque Calm+ et on a aussi d\u00e9pos\u00e9 un brevet sur la nicotine hybride avec la gamme Blend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Y a-t-il un produit ou une gamme qui a particuli\u00e8rement plu aux consommateurs ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le mus\u00e9e de FUU, une recette \u00e0 un emplacement bien sp\u00e9cial, c\u2019est le Low Rider de la gamme Fuug Life. Il a \u00e9t\u00e9 \u00e0 la fronti\u00e8re du banger national, il a beaucoup plu, on en a \u00e9norm\u00e9ment vendu et on en vend toujours. Inimitable avec sa saveur de Citron vert cassis un peu frais, sorti \u00e0 l\u2019\u00e9poque ou les fruit\u00e9s frais n\u2019existaient pas vraiment. Mais la recette qui incarne FUU, c\u2019est <a href=\"https:\/\/www.taffe-elec.com\/the-fuu-minimal\/1124-e-liquide-classique-minimal.html\">MiNiMAL Classique<\/a> qui est certainement le sel de nicotine tabac le plus vendu en France et qui a permis \u00e0 des milliers de fumeurs de quitter la clope.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"c-pdt__list\">\n\n    \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/the-fuu-minimal\/1124-e-liquide-classique-minimal.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Classique - MiNiMAL - Fuu<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--discount\">3,90\u00a0\u20ac<\/span>\n                            <span class=\"c-price c-price--old\">6,50\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/38491-medium_default\/e-liquide-classique-minimal.jpg\" alt=\"E-liquide Classique - MiNiMAL - The Fuu\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/the-fuu-minimal\/5440-le-temeraire-minimal-the-fuu.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Le T\u00e9m\u00e9raire - MiNiMAL - Fuu<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--discount\">3,90\u00a0\u20ac<\/span>\n                            <span class=\"c-price c-price--old\">6,50\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/38511-medium_default\/le-temeraire-minimal-the-fuu.jpg\" alt=\"E-liquide Le T\u00e9m\u00e9raire - MiNiMAL - The Fuu\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/the-fuu-minimal\/2775-e-liquide-badiane-rouge-minimal-the-fuu.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Badiane Rouge - MiNiMAL - Fuu<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--discount\">3,90\u00a0\u20ac<\/span>\n                            <span class=\"c-price c-price--old\">6,50\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/38495-medium_default\/e-liquide-badiane-rouge-minimal-the-fuu.jpg\" alt=\"E-liquide Badiane Rouge - MiNiMAL - The Fuu\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/the-fuu-minimal\/2925-e-liquide-glacial-minimal-the-fuu.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Glacial - MiNiMAL - Fuu<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--discount\">3,90\u00a0\u20ac<\/span>\n                            <span class=\"c-price c-price--old\">6,50\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/38499-medium_default\/e-liquide-glacial-minimal-the-fuu.jpg\" alt=\"E-liquide Glacial - MiNiMAL - The Fuu\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n<\/section>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quelles valeurs ou engagements guident la marque depuis ses d\u00e9buts ? Ont-ils \u00e9volu\u00e9 ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation et qualit\u00e9. Cela n\u2019a pas chang\u00e9, FUU est une marque pionni\u00e8re qui ne veut pas faire comme les vieilles industries qui trompent leurs clients. On veut tout simplement fabriquer les meilleurs eliquides possible et tous les ingr\u00e9dients sont de top qualit\u00e9, on ne chipote jamais sur les co\u00fbts et les proc\u00e9dures.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est-ce qui, selon toi, diff\u00e9rencie votre marque des autres sur le march\u00e9 de la vape ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La capacit\u00e9 \u00e0 cr\u00e9er de nouveaux segments de march\u00e9. On arrive toujours \u00e0 avoir une longueur d\u2019avance et \u00e0 chercher comment am\u00e9liorer l\u2019offre. Bon, on se loupe aussi avec des produits qui ne fonctionnent pas bien.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avez-vous des projets r\u00e9cents ou \u00e0 venir que tu aimerais partager ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On adore le projet <a href=\"https:\/\/www.taffe-elec.com\/1334-e-liquides-de-marque-titanide\">Titanide<\/a>, cette marque embl\u00e9matique de mat\u00e9riel qu\u2019on a repris en 2022 et qui nous permet de continuer \u00e0 ne pas laisser le champ totalement libre \u00e0 la Chine. Sinon, Cloud Empire, notre gamme aux saveurs intenses est une r\u00e9ussite, j\u2019adore cette marque et ce qu\u2019elle permet : vendre du go\u00fbt et du plaisir de mani\u00e8re styl\u00e9e !<\/p>\n\n\n<section class=\"c-pdt__list\">\n\n    \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/e-liquides-cloud-empire-fuu\/10973-e-liquide-framboise-100ml-cloud-empire-fuu.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Framboise 100ml - Cloud Empire - Fuu<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">19,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/44451-medium_default\/e-liquide-framboise-100ml-cloud-empire-fuu.jpg\" alt=\"E-liquide Framboise 100ml - Cloud Empire - Fuu\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/e-liquides-cloud-empire-fuu\/10974-e-liquide-pomme-100ml-cloud-empire-fuu.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Pomme 100ml - Cloud Empire - Fuu<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">19,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/44453-medium_default\/e-liquide-pomme-100ml-cloud-empire-fuu.jpg\" alt=\"E-liquide Pomme 100ml - Cloud Empire - Fuu\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/e-liquides-de-marque-titanide\/10218-e-liquide-goldleaf-fine-cuts-titanide.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Goldleaf - Fine Cuts - Titanide<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">6,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/41039-medium_default\/e-liquide-goldleaf-fine-cuts-titanide.jpg\" alt=\"E-liquide Goldleaf - Fine Cuts - Titanide\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n        <article class=\"c-pdt-mini u-p-rel\">\n            <div class=\"c-pdt-mini__card\">\n                <div class=\"c-pdt-mini__body\">\n                    <a href=\"https:\/\/www.taffe-elec.com\/e-liquides-de-marque-titanide\/10217-e-liquide-estrella-fine-cuts-titanide.html\"\n                        class=\"c-pdt-mini__name u-h6 u-stretched-link \/js js-hover-pdt\">E-liquide Estrella - Fine Cuts - Titanide<\/a>\n                    <div class=\"c-pdt-mini__prices\">\n                                                    <span class=\"c-price c-price--current\">6,90\u00a0\u20ac<\/span>\n                                            <\/div>\n                <\/div>\n                <div class=\"c-pdt-mini__thumb\">\n                    <img src=\"https:\/\/media.taffe-elec.com\/41031-medium_default\/e-liquide-estrella-fine-cuts-titanide.jpg\" alt=\"E-liquide Estrella - Fine Cuts - Titanide\" class=\"c-pdt-mini__img\" loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"452\" title=\"\">\n                <\/div>\n            <\/div>\n\n        <\/article>\n        \n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Y a-t-il une anecdote ou un moment fort de l\u2019histoire de la marque que tu pourrais raconter ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On a r\u00e9ussi \u00e0 vendre pour 90 000 \u20ac de kits d\u00e9butants \u00e0 CDiscount en 2013 ou 2014. Ils voulaient se positionner dans la vape et on a assur\u00e9. On leur a livr\u00e9 une montagne de matos. Au-del\u00e0 de la fiert\u00e9 d\u2019avoir r\u00e9ussi \u00e0 d\u00e9crocher et ex\u00e9cuter le contrat, ce qui me fait le plus marrer c\u2019est qu\u2019ils n\u2019ont jamais r\u00e9ussi \u00e0 les vendre !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"la-vape-aujourdhui-et-demain\"><\/span>La vape : aujourd\u2019hui et demain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Comment vois\u2011tu l\u2019\u00e9volution du march\u00e9 de la vape, en France et \u00e0 l\u2019international ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si on consid\u00e8re que <a href=\"https:\/\/www.taffe-elec.com\/blog\/article\/article-23-plf-2026-supprime.html\">l\u2019article 23 va \u00e9chouer \u00e0 tuer la vape<\/a>, je pense que le principal d\u00e9fi r\u00e9side dans la capacit\u00e9 de la fili\u00e8re \u00e0 se r\u00e9guler et \u00e0 \u00e9viter de faire ce qu\u2019\u00e0 fait le tabac : mentir, tricher et manipuler. Nous devons \u00eatre exemplaires et continuer \u00e0 faire du vapotage un OSNI, un Objet Sanitaire Non Identifi\u00e9 qui disrupte le duo \u201cTabac &#8211; Pharma\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/article-23-fuu-1024x763.png\" alt=\"-\" class=\"wp-image-2793\" title=\"\" srcset=\"https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/article-23-fuu-1024x763.png 1024w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/article-23-fuu-300x224.png 300w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/article-23-fuu-768x572.png 768w, https:\/\/www.taffe-elec.com\/blog\/wp-content\/uploads\/2025\/11\/article-23-fuu.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Les contraintes du secteur (taxes, restrictions sur la communication, etc.) influencent-elles votre mani\u00e8re de travailler ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non, sinon on fermerait ! On fait comme si rien n\u2019allait se passer pour continuer \u00e0 anticiper et&nbsp; cr\u00e9er. On ne peut pas se mettre de limites sinon c\u2019est la mort assur\u00e9e !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Selon toi, \u00e0 quoi ressemblera la vape dans les ann\u00e9es \u00e0 venir ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Soit la fili\u00e8re se saborde toute seule comme l\u2019Angleterre qui est devenue \u201cPuffland en Sucralose\u201d avec des \u00e9piceries de nuits qui vendent que des <a href=\"https:\/\/www.taffe-elec.com\/1075-puffs-rechargeables\">puffs<\/a> et des boutiques sp\u00e9cialis\u00e9es ferm\u00e9es. Soit la fili\u00e8re devient l\u2019Allemagne avec 400 vape shops qui se battent en duel et des pr\u00e9 remplies claqu\u00e9es au sol de l\u2019industrie du tabac. Ce sont les 2 sc\u00e9narios flippants et je pr\u00e9f\u00e8re le 2\u00e8me parce que FUU arrivera \u00e0 rester en vie sur un march\u00e9 resserr\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais le vrai sc\u00e9nario que j\u2019adore et pour lequel je me bats c\u2019est celui-ci : la vape fran\u00e7aise se mobilise, \u00e9vite de devenir uniquement centr\u00e9e sur le r\u00e9cr\u00e9atif et continue \u00e0 convertir des fumeurs. L\u00e0 on a un boulevard pour devenir les leaders mondiaux du vapotage ind\u00e9pendants du tabac qui partent \u00e0 la conqu\u00eate des pays occidentaux qui ont eu la b\u00eatise de massacrer le vapotage. L\u2019avenir peut \u00eatre dingue si les pros de la vape sont intelligents et continuent \u00e0 d\u00e9fendre l\u2019exception vape fran\u00e7aise !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre passion, innovation et convictions, Jean, co-fondateur de FUU,&nbsp;revient sur son parcours d\u2019entrepreneur et l\u2019histoire d\u2019une marque qui a profond\u00e9ment [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[88,42],"class_list":["post-2780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-fuu","tag-interview"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/comments?post=2780"}],"version-history":[{"count":20,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2780\/revisions"}],"predecessor-version":[{"id":3454,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/posts\/2780\/revisions\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/media\/2784"}],"wp:attachment":[{"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/media?parent=2780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/categories?post=2780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taffe-elec.com\/blog\/wp-json\/wp\/v2\/tags?post=2780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}